As Fluent’s CEO since 1996, Michael Zimmer manages all executive matters pertaining to the company and directs its sales and marketing efforts. Michael’s early career as a financial printing account executive where he managed large performance reporting contracts for financial services firms and banks, gave him the necessary perspective to found Fluent Technologies. Michael realized that the best way to transform the way investment companies report the performance of their products and services is by pairing knowledgeable industry experts with leading-edge technical methodologies. Under his 20 year guidance, Fluent has become a recognized leader in delivering digital, performance-related marketing communications for the largest firms in the industry.
Michael is a former president of the Graphic Arts Professional Association of the Printing Industries of New England; is a current board member of the SPARK Institute Inc, a non-profit organization that is the leading voice in Washington for the retirement plan industry; and is a current member of the American Society of Pensions and Actuaries.
Michael received his Bachelor of Arts Degree from Hartwick College in 1983.